Guest editorial: International sources for advertising and marketing history

IF 0.5 Q4 BUSINESS

Journal of Historical Research in Marketing Pub Date : 2022-05-06 DOI:10.1108/jhrm-05-2022-085

R. Hawkins, Leighann C. Neilson

引用次数: 0

Abstract

Discussion following the presentation focused on two main points: learning about the availability of archival sources can help researchers improve the rigour of their work through access to primary sources;and learning about archival sources can inspire additional research topics. [...]this special issue was born. A version of the LAC conference paper by Campbell, Griffin and Elliott is included in this special issue. Since the call for papers for this special issue was issued, the world has had to learn to cope with the impact of the Covid-19 virus. Since at least the mid-1990s, many official and personal records have been “born-digital”.

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客座编辑：广告和营销历史的国际来源

演讲后的讨论主要集中在两个方面:了解档案资料的可用性可以帮助研究人员通过访问原始资料来提高他们工作的严谨性;了解档案资料可以激发更多的研究课题。[…这期特刊就此诞生了。坎贝尔、格里芬和埃利奥特撰写的LAC会议论文的一个版本包含在本期特刊中。自本期特刊征稿以来，世界必须学会应对Covid-19病毒的影响。至少从上世纪90年代中期开始，许多官方和个人记录都是“数字化的”。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Historical Research in Marketing BUSINESS-

CiteScore

0.90

自引率

33.30%

发文量

期刊介绍： Launched in 2009, Journal of Historical Research in Marketing is the only quarterly, peer-reviewed journal publishing high quality, original, academic research that focuses entirely on marketing history and the history of marketing thought. Pedagogical and historiographical / methodological essays are also welcome as long as they are grounded in a marketing and historical context. The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full length research articles, the Journal occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics. Examples of these historical reviews can be found in past issues of the Journal and those suggest an approach for potential submissions. Authors are advised to check with the editor about the suitability of a book title before submitting a Forgotten Classics review for consideration.