Celebrating 50 Years of the Journal of Advertising and Beyond

IF 5.4 2区 管理学 Q1 BUSINESS
Shelly Rodgers
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引用次数: 1

Abstract

Welcome to the 50th anniversary special issue of the Journal of Advertising (JA). JA has become what it is today because of the people behind it and the scholarly articles it provides. Over the past 50 years (1972–2022), that equals 202 issues and more than 1,400 published articles. This issue, Volume 51, Issue 5, has several special features. First, we announce those papers selected as the “best” articles for the first 50 years of JA along with those papers that were nominees and semifinalists. Second, we invite you to explore our 50th anniversary special section, “Reimagining Advertising Research: 50 Years and Beyond,” coedited by Jisu Huh and Ron Faber, along with additional articles prepared in honor of JA’s 50th anniversary. In addition, this publication serves as my 15th and final issue of JA after three incredible years as editor in chief, and it’s appropriate to share a few reflections, which you’ll find in my postlude editorial at the end of this issue. Now that you know what you’ll find in these pages, let’s dig into what we mean when we talk about articles thought of as the best. To answer this question, the editorial board commissioned a very special virtual collection selected from articles published in JA over the past five decades. As you might imagine, reviewing and evaluating all of these articles was a complicated endeavor. To choose the initial list of nominees for the best articles covering 1972–2021, a committee cochaired by Marla Royne Stafford and Charles R. Taylor was formed. I appointed committee members, including Les Carlson, Chingching Chang, Patrick de Pelsmacker, Martin Eisend, Wei-Na Lee, Michelle Nelson, Shintaro Okazaki, Cristel Russell, and Esther Thorson. The committee’s procedure included three steps: First, past recipients of the annual JA Best Article Award were named as nominees. Second, subcommittees representing the time periods 1972–1979 and 1980–1988 (before the Best Article Award was implemented) considered citations and other criteria to establish a list of nominees by year. Third, an at-large subcommittee generated additional nominations by considering citations and other criteria from articles from the entire journal covering 1972 to the present. The full committee then voted on the nominees and added those with the most votes to the list of nominees, resulting in 60 best-article nominations in total (see Table 1). Next, members of the American Academy of Advertising selected two to three articles per decade from the list of nominees; articles with the most nominations were designated as semifinalists. Finally, the JA 2021 editorial board voted from the list of semifinalists by selecting one to two articles per decade. The 15 articles (three for each of five decades) with the most votes were selected as the final best articles in 50 years of JA to be featured in a virtual collection commissioned by the editorial board and located on the JAwebsite. A complete list of the results is shown in Table 1. In addition, the 15 articles selected as the best—three articles representing each of five decades—can be accessed in our virtual collection on the JA website. Although reaching this point was a difficult task given all the excellent research and discussion that has been featured in JA over the past 50 years, it was rewarding to see the range of articles, authors, topics, and institutions represented in the final tally. Indeed, it is a testament to the scholarly work done in our field over the past half century and a point of pride for everyone involved. I’m grateful to the members of the selection committee for their service on this important endeavor and to all those who voted. In addition, committee cochairs Marla and Ray did yeoman’s work in leading this effort. I encourage you to read their article in this issue that provides a very useful framework, discussion, and guidance for the 60 nominated articles with emphasis on the 15 articles selected as the best in 50 years. Thank you for joining us to give JA the tribute it deserves and to help assure JA can continue to serve our academic community for the next 50 years and beyond.
庆祝《广告杂志》创刊50周年
欢迎收看《广告杂志》50周年特刊。JA之所以成为今天的样子,是因为它背后的人和它提供的学术文章。在过去的50年里(1972年至2022年),这相当于202期,发表了1400多篇文章。本期,第51卷第5期,有几个特色。首先,我们宣布那些被选为JA前50年“最佳”文章的论文,以及那些被提名和半决赛的论文。其次,我们邀请您浏览我们的50周年特别栏目“重塑广告研究:50年及以后”,由Jisu Huh和Ron Faber共同编辑,以及为纪念JA成立50周年而准备的其他文章。此外,这本出版物是我在担任主编三年后的第15期也是最后一期《JA》,分享一些思考是合适的,你可以在本期结尾的我的序言社论中找到。既然你知道你会在这些页面上找到什么,让我们深入了解我们谈论被认为是最好的文章时的意思。为了回答这个问题,编委会委托制作了一个非常特别的虚拟合集,从过去50年在JA发表的文章中挑选。正如你可能想象的那样,审查和评估所有这些文章是一项复杂的工作。为了选择1972年至2021年最佳文章的最初提名名单,成立了一个由Marla Royne Stafford和Charles R.Taylor共同主持的委员会。我任命了委员会成员,包括Les Carlson、Chingching Chang、Patrick de Pelsticker、Martin Eisend、Wei Na Lee、Michelle Nelson、Shintaro Okazaki、Cristel Russell和Esther Thorson。委员会的程序包括三个步骤:首先,提名过去的年度JA最佳文章奖获得者作为提名人。其次,代表1972年至1979年和1980年至1988年期间(在最佳文章奖实施之前)的小组委员会考虑了引文和其他标准,以确定每年的提名名单。第三,一个庞大的小组委员会通过考虑1972年至今整个期刊文章的引用和其他标准,产生了额外的提名。随后,全体委员会对提名人进行了投票,并将得票最多的人加入提名名单,共获得60项最佳文章提名(见表1)。接下来,美国广告学会的成员每十年从提名名单中选出两到三篇文章;提名最多的文章被指定为半决赛选手。最后,JA 2021编委会从半决赛名单中进行了投票,每十年选出一到两篇文章。得票最多的15篇文章(每50年3篇)被选为JA 50年来的最终最佳文章,由编委会委托在JA网站上进行虚拟收藏。结果的完整列表如表1所示。此外,我们可以在JA网站上的虚拟收藏中访问被选为最佳的15篇文章,其中三篇代表了50年中的每一篇。尽管达到这一点是一项艰巨的任务,因为在过去50年里,JA进行了出色的研究和讨论,但看到最终统计中所代表的文章、作者、主题和机构的范围是值得的。事实上,这证明了过去半个世纪在我们领域所做的学术工作,也是所有参与者的骄傲。我感谢评选委员会成员为这一重要努力所做的贡献,也感谢所有投票的人。此外,委员会联席主席Marla和Ray在领导这项工作时做了yeoman的工作。我鼓励你阅读他们在本期的文章,这篇文章为60篇提名文章提供了非常有用的框架、讨论和指导,重点是被选为50年来最好的15篇文章。感谢您加入我们,向JA致以应有的敬意,并帮助确保JA能够在未来50年及以后继续为我们的学术界服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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