Social media use among orthodontic professionals: Present and future

Abstract

The evolution of digital technology has impacted how we share and access relevant information, and revolutionized how we promote practice. The utilization of social media in the field of orthodontics is a double-edged sword, involving potential and pitfalls for clinicians, patients, and the profession as a whole. It is crucial to provide balanced and evidence-based information through these platforms to ensure patient safety. Additionally, adherence to guidelines set by regulatory bodies is important to maintain ethical practices. By effectively addressing these aspects, we can harness the potential of social media to enhance patient care and advance our profession. The aims of the article are to elucidate the utilization of social media platforms from a clinician's perspective, to assess the reliability of information shared on social media, and to evaluate its impact on enhancing patient behaviors. Additionally, we discuss the application of social media for professional marketing purposes and online visibility.