Demystifying meal-sharing experiences through a combination of PLS-SEM and fsQCA

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-05-20 DOI:10.1080/19368623.2023.2215222

Ibrahim Cifci, O. Kahraman, S. Tiwari, Mostafa Rasoolimanesh

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引用次数: 3

Abstract

ABSTRACT This research aims to demystify the links between meal-sharing experience, overall satisfaction, and behavioral intentions (e.g., re-purchase and word-of-mouth) based on social practice theory and planned behavior theory. It utilized a questionnaire to test the relationships through the purposeful sampling of 217 Indian domestic travelers. The current study applied both the symmetric method of partial least squares-structural equation modeling (PLS-SEM) and the asymmetric method of fuzzy-set qualitative comparative analysis (fsQCA). The PLS-SEM results showed that only the hospitality dimension of the meal-sharing experience positively relates to travelers’ overall satisfaction, re-purchase, and word-of-mouth (WoM) intentions. Apart from this, the results of fsQCA demonstrated several sufficient combinations of dimensions to generate satisfaction, re-purchase, and WoM intentions. It has several practical implications for hosts of meal-sharing platforms as to how they can improve their guests’ experience to delight and get them to re-purchase their services.

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通过PLS-SEM和fsQCA的结合揭开共享用餐体验的神秘面纱

摘要本研究旨在基于社会实践理论和计划行为理论，揭示用餐体验、总体满意度和行为意向(如再购买和口碑传播)之间的关系。通过对217名印度国内旅客进行有目的的抽样，利用问卷调查来检验这种关系。本研究采用偏最小二乘-结构方程建模(PLS-SEM)的对称方法和模糊集定性比较分析(fsQCA)的非对称方法。PLS-SEM结果显示，只有共享餐点体验的热情好客维度与旅行者的整体满意度、再购买和口碑(WoM)意图呈正相关。除此之外，fsQCA的结果显示了几个足够的维度组合来产生满意度、再购买和口碑意图。这对餐饮分享平台的主人有几个实际意义，比如他们如何改善客人的体验，让他们高兴，让他们再次购买他们的服务。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.