A family business in the global market between tradition and innovation: an interview with Mireia Torres Macsazzek

Abstract

Mireia Torres Macsazzek is head of the Familia Torres Innovation and Knowledge Department and has been involved in her family’s business since 1999 after an education in chemical engineering, viticulture and oenology. She is also President of Plataforma Tecnologica del Vino (PTV), a body that serves as a meeting point for RDI executives in the Spanish wine sector. In this interview she shares her perspectives on business driving forces and critical aspects, especially related to the funding and implementation of Innovation programmes and the keys to drive the business into the future.