HOW TO CREATE DIGITAL VISITOR EXPERIENCE? RESEARCH AND TESTING AS THE GROUNDS FOR DESIGNING MUSEUM’S DIGITAL PRODUCTS

Abstract

An overview of literature on and state of knowledge of the application of user-centred design methodologies are discussed. Based on the experience with creating digital products and multi-media exhibitions, the Author claims that the role of users/visitor experience testing in the process of designing and implementing technological projects is of key importance. Using the example of the work on the new version of the multimedia display titled ‘Experiencing Chopin’ (2020) at Warsaw’s Fryderyk Chopin Museum, the paper discusses means of adaptation of the most popular research and evaluation techniques in usercentred testing in the museum context.