{"title":"Open Innovation’s “Multiunit Back-End Problem”: How Corporations Can Overcome Business Unit Rivalry","authors":"Thuy Séran, Sea Matilda Bez","doi":"10.1177/0008125620968609","DOIUrl":null,"url":null,"abstract":"This article examines the “multiunit back-end problem” of open innovation based on a case study of the Banque Populaire Caisse d’Epargne (BPCE) Group, a large French bank with two business units. The multiunit back-end problem occurs when internal business units who consider themselves rivals are asked to collaborate for the success of an open innovation initiative. BPCE failed several times to use external startups to accelerate its digital transformation due to rivalry between its internal business units. This article presents guidelines that firms with rival business units can use to align their front-end and back-end when working with startups to accelerate their digital transformation program.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2020-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0008125620968609","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/0008125620968609","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 14
Abstract
This article examines the “multiunit back-end problem” of open innovation based on a case study of the Banque Populaire Caisse d’Epargne (BPCE) Group, a large French bank with two business units. The multiunit back-end problem occurs when internal business units who consider themselves rivals are asked to collaborate for the success of an open innovation initiative. BPCE failed several times to use external startups to accelerate its digital transformation due to rivalry between its internal business units. This article presents guidelines that firms with rival business units can use to align their front-end and back-end when working with startups to accelerate their digital transformation program.
本文以拥有两个业务单元的法国大型银行Banque Popular Caisse d’Epargne(BPCE)集团为例,研究了开放创新的“多单元后端问题”。当认为自己是竞争对手的内部业务部门被要求为开放创新计划的成功而合作时,就会出现多部门后端问题。由于内部业务部门之间的竞争,BPCE多次未能利用外部初创公司加快其数字化转型。这篇文章提出了一些指导方针,有竞争对手业务部门的公司在与初创公司合作以加快其数字化转型计划时,可以使用这些指导方针来调整其前端和后端。
期刊介绍:
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.