The Transformation of the Colombian Media Industry in the Smartphone Era

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2021-03-01 DOI:10.1177/0973258620981347

A. Barrios-Rubio, L. Pedrero-Esteban

引用次数: 10

Abstract

Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.

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智能手机时代哥伦比亚媒体产业的转型

智能手机正常化设备普遍用于获取信息和数字娱乐，改变了传统媒体行业的生产、分销和营销惯例。本研究通过对哥伦比亚10家主要媒体、广播和电视运营商在Facebook、Twitter、Instagram和YouTube上的信息进行定量和定性研究，根据其影响和范围，对其策略进行了分析和系统化，以确定其定位、处理和有效性。这项研究的结果使我们能够认识到线上和线下生产惯例的更新，与新闻业的联系越来越少。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.