Explaining the servitization paradox: a configurational theory and a performance measurement framework

IF 7.1 2区管理学 Q1 MANAGEMENT

International Journal of Operations & Production Management Pub Date : 2021-05-31 DOI:10.1108/IJOPM-08-2020-0535

Saara A. Brax, A. Calabrese, N. Levialdi Ghiron, Luigi Tiburzi, C. Grönroos

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引用次数: 29

Abstract

PurposePrevious research reports mixed results regarding the performance impact of servitization in manufacturing firms. To resolve this, the purpose of this paper is to develop a conceptually consistent and comprehensive measurement framework for both dimensions, servitization and its performance effect, and apply in a configurational analysis to reexamine previous evidence, arriving at a configurational theory of the relationship between servitization and firm performance.Design/methodology/approachCombining systematic literature review (SLR) and inductive reasoning, the existing indicators for servitization and performance are identified and clustered into groups that adequately represent both dimensions. The dataset is reanalyzed against the resulting framework to identify the configurational patterns and to formulate the theoretical propositions.FindingsFinancial and nonfinancial indicators of servitization and its performance impact are organized into a comprehensive measurement framework grounded on existing research. The subsequent meta-analysis shows that the positive or negative impacts of servitization on performance depend on how firms implement servitization strategies and which performance aspects are examined.Research limitations/implicationsThe results explain when servitization can be successful and confirm the existence of the so-called servitization paradox. The meta-analysis identified patterns that explain the previous mixed results, shaping a configurational theory of servitization. Thus, the measurement framework is conceptually robust and has sufficient detail to capture servitization and its performance outcome as it feasibly distinguished between different organizational configurations.Originality/valueThe framework provides a comprehensive portfolio of indicators for both managers and scholars to measure servitization intensity and performance. This supports managers of servitizing firms in leading this organizational transformation while avoiding its organizational and financial paradoxes.

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解释服务化悖论：一个配置理论和绩效衡量框架

目的先前关于制造企业服务化对绩效影响的研究报告喜忧参半。为了解决这一问题，本文的目的是为服务化及其绩效效应这两个维度建立一个概念上一致和全面的衡量框架，并将其应用于配置分析中，以重新审视先前的证据，从而得出服务化与企业绩效之间关系的配置理论。设计/方法/方法将系统文献综述（SLR）和归纳推理相结合，确定现有的服务化和绩效指标，并将其分组，以充分代表这两个维度。根据由此产生的框架对数据集进行重新分析，以确定配置模式并制定理论命题。Findings在现有研究的基础上，将服务化的财务和非财务指标及其绩效影响组织成一个全面的衡量框架。随后的荟萃分析表明，服务化对绩效的积极或消极影响取决于企业如何实施服务化战略，以及考察哪些绩效方面。研究局限性/含义研究结果解释了服务化何时可以成功，并证实了所谓服务化悖论的存在。荟萃分析确定了解释先前混合结果的模式，形成了服务化的配置理论。因此，衡量框架在概念上是稳健的，并且有足够的细节来捕捉服务化及其绩效结果，因为它可以在不同的组织配置之间进行区分。独创性/价值该框架为管理者和学者提供了一套全面的指标组合，用于衡量服务化强度和绩效。这支持服务企业的管理者领导这种组织变革，同时避免其组织和财务悖论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Operations & Production Management MANAGEMENT-

CiteScore

13.30

自引率

17.20%

发文量

期刊介绍： The mission of the International Journal of Operations & Production Management (IJOPM) is to publish cutting-edge, innovative research with the potential to significantly advance the field of Operations and Supply Chain Management, both in theory and practice. Drawing on experiences from manufacturing and service sectors, in both private and public contexts, the journal has earned widespread respect in this complex and increasingly vital area of business management. Methodologically, IJOPM encompasses a broad spectrum of empirically-based inquiry using suitable research frameworks, as long as they offer generic insights of substantial value to operations and supply chain management. While the journal does not categorically exclude specific empirical methodologies, it does not accept purely mathematical modeling pieces. Regardless of the chosen mode of inquiry or methods employed, the key criteria are appropriateness of methodology, clarity in the study's execution, and rigor in the application of methods. It's important to note that any contribution should explicitly contribute to theory. The journal actively encourages the use of mixed methods where appropriate and valuable for generating research insights.