The Meaning of Coffee for Barista in Speciality Coffee Shop in Indonesia

IF 1.5 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2021-04-29 DOI:10.1177/09732586211005880

Redovan Witarta Adhi, U. Yunus

引用次数: 4

Abstract

The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews and literature studies. The results of this study show that the meaning of coffee for Barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as Barista. Besides that, the interaction built between the Barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.

查看原文本刊更多论文

印尼咖啡专卖店咖啡对咖啡师的意义

本研究的目的是确定咖啡对专业咖啡店咖啡师的意义。本研究中使用的概念是自我形象或个人形象的概念。自我形象的概念也解释了个人的感受和思想。所使用的研究方法是定性方法和现象学方法。而数据收集是通过观察、访谈和文献研究来完成的。研究结果表明，咖啡对专业咖啡店咖啡师的意义在于，他们对咖啡知识的理解越深，传达给顾客的意义就越强，同时也增加了作为咖啡师的自尊感。除此之外，咖啡师与顾客之间的互动也可以强化咖啡店的特色，成为第三波时代的特色咖啡店。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.