Polish Mass Media Coverage and Public Opinion on E-democracy

Abstract

The rapid development of new technologies and their impressive communication capacity has fundamentally changed modern democracy by providing easy and universal access to information, as well as increasing participation and accessibility of political involvement tools. One of the electoral participation tools is e-voting which has been used in only a few countries. The main aim of the paper is to explore whether and how e-voting has been presented in Polish mass media (1), as well as to investigate people’s opinions about e-voting against certain political factors (2). The research is based on a media content analysis (quantitative and qualitative), data collected via the Content Analysis System for Television (CAST) and a quantitative analysis of data from a survey conducted by the authors (2018, sample: 1717 Poles). The results of the analyses show that the debate on the implementation of e-voting is rather poor, but the support for e-voting among Poles remains considerable. The public media rhetoric is interlinked with attitudes towards political parties. To some extent, determinants are reflected in the public opinion on the implementation of e-voting since Poles declare both their support for the introduction of e-voting and willingness to vote online.