Shemaroo’s Identity Crisis in the Indian Video Market

IF 0.1 Q4 BUSINESS

Asian Case Research Journal Pub Date : 2021-04-05 DOI:10.1142/S0218927521500012

R. Subramanian

引用次数: 0

Abstract

“Can you please help me understand how your streaming [1] app is different from the other streaming apps? For consumers like me, we simply see a platform with movie shows in it that we have to pay to watch. For that, I have many — 36 now, with 8–12 expected to launch in the next year or so — other platforms as well. Is your app simply an experiment or is it something that you believe holds good potential for the company’s future?” (Shemaroo Entertainment Private Limited, 2019).

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Shemaroo在印度视频市场的身份危机

“你能帮我理解一下你的b[1]流媒体应用程序与其他流媒体应用程序有什么不同吗?”对于像我这样的消费者来说，我们只是看到了一个有电影节目的平台，我们必须付费观看。为此，我有很多——现在有36个，预计明年会有8-12个——其他平台也有。你的应用只是一个实验，还是你认为它对公司的未来有很大的潜力?(Shemaroo Entertainment Private Limited, 2019)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Case Research Journal BUSINESS-

CiteScore

0.10

自引率

0.00%

发文量

期刊介绍： The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.