This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-04-12 DOI:10.1080/13527266.2023.2199026

引用次数: 2

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这个具体化的对话代理看起来非常人性化，和我感觉的一样老!感知代理人拟人化与消费者代理人年龄差异对品牌态度的影响

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.