Effect of Framing and Feedback Levels on Funding and Emotional Support in Medical Crowdfunding

Abstract

Despite the rise of medical crowdfunding and its benefits to patients, including reducing financial hardships and providing emotional support, limited attention has been paid to how a medical crowdfunding campaign organizer can drive performance. In this study, the authors investigate how the communication style used in a medical crowdfunding campaign can affect the funding performance and emotional support received. They find that emotional framing and the level of feedback communicated positively affect funding and emotional support and discuss its implications.