Identifying patterns of interest in the topic of managing equity capital of the enterprise

S. Achkasova, Oleksandr Platukhin
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Abstract

Increasing attention to the issues of finding tools to meet the defined needs and interests of investors determines the relevance of the development of the goals of managing equity capital of the enterprises. The goal of the study was to formulate recommendations for determining the patterns of interest in the management of equity capital of the enterprise. The research methodology is based on the use of theoretical and empirical methods, in particular methods of Internet resource analysis, forecasting, decision support system Decision Making Helper, etc. During the analysis of interest in the topic of managing equity capital of the enterprise in English, the tools of the Google Trends web application were used. On the basis of these data, predictive models of trend lines for the concepts of “equity capital of the company” and “equity capital of the enterprise” were built, which have a satisfactory approximation reliability value and can be used to identify patterns of interest in the topic of enterprise equity management. However, the frequency of search queries for these terms in the Ukrainian language in the world and in Ukraine, starting from 2015, was very low. The assessment of alternative key goals of financial management of equity capital of the enterprise was carried out using the decision support system Decision Making Helper. The priority of ensuring the effective structure of equity capital of the enterprise and the proper level of its capitalisation was determined as the top priority. The practical significance lies in the developed recommendations that can be applied in assessing the relevance among users of Internet resources of information related to equity capital of the enterprise, and in assessing the key goals of financial management of equity capital of the enterprise in order to improve their functioning
识别在管理企业权益资本的主题中感兴趣的模式
越来越多地关注寻找工具以满足投资者的明确需求和利益的问题,这决定了企业管理股权资本目标发展的相关性。这项研究的目的是拟订建议,以确定企业权益资本管理中的利益模式。研究方法主要采用理论和实证相结合的方法,特别是网络资源分析方法、预测方法、决策支持系统decision Making Helper等。在用英语管理企业股权资本这一主题的兴趣分析中,使用了谷歌Trends web应用程序的工具。在这些数据的基础上,构建了“公司权益资本”和“企业权益资本”概念的趋势线预测模型,该模型具有令人满意的近似信度值,可用于识别企业股权管理主题中感兴趣的模式。然而,从2015年开始,乌克兰语在全球和乌克兰搜索这些术语的频率非常低。利用决策支持系统decision Making Helper对企业权益资本财务管理备选关键目标进行了评估。确保企业有效的权益资本结构和合理的资本化水平被确定为首要任务。其现实意义在于提出的建议可用于评估企业权益资本相关信息的互联网资源用户之间的相关性,并可用于评估企业权益资本财务管理的关键目标,以改善其功能
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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