Frames and interaction on the air

Abstract

Drawing on frames theory as an analytical framework, this study examines discourse interaction of a radio phone-in programme in Shanghai, during which professionals specialised in psychology or a related field provide advice to audience callers by answering questions and addressing concerns on the phone. It aims to describe and analyse what frames are constructed, and how these frames are linguistically and discursively accomplished at a local level in institutional settings. Identifying three major frames (Host, Professional, and Community), the author demonstrates how participants create, shift, and blend frames in response to the contingency of the local discursive and interactional context. This study also underlines the benefits of incorporating multiple perspectives in examination of discursive interaction.