Can Google Trends data provide information on consumer’s perception regarding hotel brands?

IF 6.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Information Technology & Tourism Pub Date : 2022-01-11 DOI:10.1007/s40558-022-00220-1

Hulya Bakirtas, Vildan Gulpinar Demirci

引用次数: 5

查看原文本刊更多论文

谷歌Trends数据能否提供消费者对酒店品牌认知的信息?

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Information Technology & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.10

自引率

5.40%

发文量

期刊介绍： Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.