{"title":"Attitude Toward the Color Blue: An Ideal Marker Variable","authors":"B. Miller, Marcia J. Simmering","doi":"10.1177/10944281221075361","DOIUrl":null,"url":null,"abstract":"Researchers often turn to post hoc statistical techniques to identify common method variance (CMV) in same source data and one viable option is to use a marker variable. The choice of marker variable is important, yet these variables are difficult to find, primarily because they must be theoretically unrelated to study variables but measured in the same way (e.g., perceptual; on a Likert scale). This manuscript uses scale development best practices to create a marker variable—attitude toward the color blue—that can be applied in a wide variety of social science research. Scale reliability and validity are addressed, discriminant validity with other measures that detect CMV is tested, and the Confirmatory Factor Analysis Marker Technique is applied with this scale. An experiment designed to analyze the effect of the placement of the scale in surveys is reported. Recommendations to researchers for use of this new scale to detect CMV are provided.","PeriodicalId":19689,"journal":{"name":"Organizational Research Methods","volume":"26 1","pages":"409 - 440"},"PeriodicalIF":8.9000,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"27","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Organizational Research Methods","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10944281221075361","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 27
Abstract
Researchers often turn to post hoc statistical techniques to identify common method variance (CMV) in same source data and one viable option is to use a marker variable. The choice of marker variable is important, yet these variables are difficult to find, primarily because they must be theoretically unrelated to study variables but measured in the same way (e.g., perceptual; on a Likert scale). This manuscript uses scale development best practices to create a marker variable—attitude toward the color blue—that can be applied in a wide variety of social science research. Scale reliability and validity are addressed, discriminant validity with other measures that detect CMV is tested, and the Confirmatory Factor Analysis Marker Technique is applied with this scale. An experiment designed to analyze the effect of the placement of the scale in surveys is reported. Recommendations to researchers for use of this new scale to detect CMV are provided.
期刊介绍:
Organizational Research Methods (ORM) was founded with the aim of introducing pertinent methodological advancements to researchers in organizational sciences. The objective of ORM is to promote the application of current and emerging methodologies to advance both theory and research practices. Articles are expected to be comprehensible to readers with a background consistent with the methodological and statistical training provided in contemporary organizational sciences doctoral programs. The text should be presented in a manner that facilitates accessibility. For instance, highly technical content should be placed in appendices, and authors are encouraged to include example data and computer code when relevant. Additionally, authors should explicitly outline how their contribution has the potential to advance organizational theory and research practice.