Slave Trade Ads in the 19th Century: Textual Trajectory, Entextualization and Indexical Orders Mobilized on Contemporary Ads

Q3 Arts and Humanities

Revista Brasileira de Linguistica Aplicada Pub Date : 2019-12-01 DOI:10.1590/1984-6398201914845

Glenda Cristina Valim de Melo

引用次数: 3

Abstract

ABSTRACT The present article features the analysis of the textual trajectory and the entextualizations of two ads concerning slave trade issued in 1854 - i.e., in the 19th century - in the Correio Paulistano newspaper. It also features the analysis of five ads posted in this century (21st) on the Mercado Livre website. One of my main goals was to highlight the indexical orders precipitated in those entextualizations. To achieve such goals, I took bases on the notion of ‘textual trajectory’ as it is employed by Blommaert (2010) and Fabrício (2013, 2014); on Bauman and Briggs’ (1990) concept of ‘entextualization’, and on the notion of ‘indexical order’ as Silverstein (2009) has presented it. By tracking both the ads’ textual trajectory and the entextualizations of discourse, it was possible to notice these indexical orders deeply related to black people’s lives: dehumanization, objectification, abjection, inferiority, devaluation, and precarization.

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19世纪的奴隶贸易广告：文本轨迹、本体化与当代广告的索引秩序

摘要:本文分析了1854年(即19世纪)《保利斯塔诺报》上刊登的两则有关奴隶贸易的广告的文本轨迹和内涵。它还分析了Mercado Livre网站在21世纪发布的5个广告。我的主要目标之一是强调在这些推导过程中产生的索引顺序。为了实现这一目标，我采用了Blommaert(2010)和Fabrício(2013, 2014)使用的“文本轨迹”概念;关于鲍曼和布里格斯(1990)的“entextualization”概念，以及西尔弗斯坦(2009)提出的“索引顺序”概念。通过跟踪广告的文本轨迹和话语的外显化，可以注意到这些与黑人生活深刻相关的索引顺序:非人化、物化、卑贱、自卑、贬值和不稳定。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Revista Brasileira de Linguistica Aplicada Arts and Humanities-Language and Linguistics

CiteScore

0.60

自引率

0.00%

发文量

审稿时长

21 weeks

期刊介绍： The Revista Brasileira de Linguística Aplicada, a non-profitable publication, is a peer-reviewed quarterly journal with the mission to encourage research in the field of Applied Linguistics. Founded in 2001, the journal welcomes articles that address the many complex phenomena of language-related real life problems, concerning language use in different contexts or language learning. The journal also publishes reviews and interviews and two issues a year focus on a specific theme in the field. The journal is sponsored by UFMG Program of Linguistics Studies (POSLIN) and the research agency. Authors are free of charge.