Disciplined Vision Casting: A Method for Exploring Possible Futures in the Era of the UN Sustainable Development Goals

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2021-08-06 DOI:10.1177/18393349211037139

Edward Ramírez, S. Tajdini

引用次数: 2

Abstract

This conceptual essay introduces Disciplined Vision Casting (DVC) as a new method for exploring alternative futures. Drawing on scenario planning, introspection, and creative writing, DVC casts a set of future scenarios, based on a combination of guiding uncertainties found in the literature. Marketing scholars stand to benefit from leveraging DVC as it provides them with a laboratory for exploring undiscovered contexts and circumstances that may challenge widely held beliefs. DVC allows the researcher to cross the interdisciplinary barriers to study the confluence of a variety of technological and economic forces on society. As such, this novel method of projecting into the future offers the researchers a stimulus for theory development and a low-cost and readily implementable method of foreseeing potential future events, thus assisting them as they reimagine the discipline in the era of UN Sustainable Development Goals and other global sustainability initiatives.

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有纪律的愿景铸造：探索联合国可持续发展目标时代可能的未来的方法

这篇概念性文章介绍了有纪律的视觉铸造（DVC）作为一种探索替代未来的新方法。DVC利用场景规划、内省和创造性写作，根据文献中发现的指导性不确定性组合，塑造了一组未来场景。营销学者将从DVC中受益，因为它为他们提供了一个实验室，用于探索可能挑战广泛持有的信念的未发现的背景和环境。DVC使研究人员能够跨越跨学科的障碍，研究各种技术和经济力量对社会的影响。因此，这种预测未来的新方法为研究人员提供了一种理论发展的刺激，以及一种低成本且易于实施的预测未来潜在事件的方法，从而帮助他们在联合国可持续发展目标和其他全球可持续发展倡议的时代重新构想这一学科。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.