Exploring consumer biased evaluations: Halos effects of local food and of related attributes

International Journal on Food System Dynamics Pub Date : 2018-08-31 DOI:10.18461/IJFSD.V9I4.947

E. Demartini, E. Ricci, S. Mattavelli, S. Stranieri, A. Gaviglio, A. Banterle, J. Richetin, M. Perugini

引用次数: 20

Abstract

The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claims lead to perceiving the cheese as healthier, but less hygienic. Results suggest also other two potential halos: (i) the “tradition halo” that links perceived traditional character to healthiness and taste; and (ii) the “environmental and animal care halo” that links respect for environment and animal welfare to food safety.

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探索消费者偏好评价：当地食品及其相关属性的光环效应

本文探讨了与当地食物有关的(错误)观念，以确定潜在的光环效应。它还调查了产品信念是否与食品类别本身或其感知属性有关。133名学生回答了一份关于四种奶酪的调查问卷，这些奶酪被标记为本地奶酪、传统奶酪、有机奶酪和PDO奶酪。结果表明，当地的说法导致人们认为奶酪更健康，但不太卫生。结果还表明了另外两种潜在的光环:(i)“传统光环”，将感知到的传统性格与健康和味道联系起来;(ii)将尊重环境和动物福利与食品安全联系起来的“环境和动物护理光环”。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal on Food System Dynamics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.