Revenue efficiency and its drivers in the cruise industry

IF 3.7 3区工程技术 Q2 TRANSPORTATION

Maritime Policy & Management Pub Date : 2021-06-12 DOI:10.1080/03088839.2021.1934583

Minh-Anh Thi Nguyen, Ming‐Miin Yu, T. Lirn

引用次数: 4

Abstract

ABSTRACT The recent capacity expansion, the pressure to fully utilize capacity, and the increasingly intense competition among cruise companies have greatly challenged revenue management in the cruise industry. Despite the constant efforts to optimize all revenue streams, cruise companies have gained a limited understanding of their revenue efficiency and untapped revenue potential. Within this context, the present study adopts a two-stage data envelopment analysis (DEA) approach applied to the data set of 181 cruise ships in 2018 to examine revenue efficiency and its drivers in the cruise industry. The results reveal that the cruise ships generally have forgone a considerable amount of potential revenues, indicating a necessity for revisiting revenue strategies. Furthermore, the study sheds light on the connection between the cruise ship’s revenue efficiency and its features, cruise category, and exogenous events. Finally, some managerial implications for improving and maintaining revenue efficiency are provided.

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邮轮行业的收益效率及其驱动因素

近年来的运力扩张、充分利用运力的压力以及邮轮公司之间日益激烈的竞争给邮轮行业的收益管理带来了极大的挑战。尽管邮轮公司不断努力优化所有收入流，但对其收入效率和未开发的收入潜力的了解有限。在此背景下，本研究采用两阶段数据包络分析(DEA)方法，应用于2018年181艘游轮的数据集，以检查邮轮行业的收入效率及其驱动因素。结果表明，游轮通常已经放弃了相当数量的潜在收入，这表明有必要重新审视收入策略。此外，研究还揭示了邮轮收入效率与邮轮特征、邮轮类别和外生事件之间的关系。最后，提出了提高和保持收入效率的管理启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Maritime Policy & Management TRANSPORTATION-

CiteScore

8.20

自引率

8.60%

发文量

期刊介绍： Thirty years ago maritime management decisions were taken on the basis of experience and hunch. Today, the experience is augmented by expert analysis and informed by research findings. Maritime Policy & Management provides the latest findings and analyses, and the opportunity for exchanging views through its Comment Section. A multi-disciplinary and international refereed journal, it brings together papers on the different topics that concern the maritime industry. Emphasis is placed on business, organizational, economic, sociolegal and management topics at port, community, shipping company and shipboard levels. The Journal also provides details of conferences and book reviews.

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