Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis

Abstract

As this issue of the Journal of Marketing Education goes to press, we reflect on the whirlwind of the pandemic that catapulted marketing educators to new and evolving formats, threatened student and faculty mental health, and challenged both learning and teaching. The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education at record speed. As the situation continues to unfold, we present this special issue to assist marketing educators in adapting to the world after the onset of the pandemic. We titled our special issue Tales of the Unexpected: Teaching Turmoil and Triumphs in Times of Crisis. Despite the despair, the crisis has stimulated innovation and resilience among marketing educators. As the crisis continues (which we would not have expected at the onset of this special issue), each article in this issue contributes unique ideas to improve teaching and learning as we move toward the new normal.