How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2022-09-12 DOI:10.1080/19368623.2022.2118923

M. Saydam, H. Arici, M. Koseoglu

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引用次数: 14

Abstract

ABSTRACT In response to the increased interest in artificial intelligence (AI) and service robotics within tourism and hospitality (T&H) research, the current study examined 123 articles thematically to determine how AI is defined and which themes are most associated with the phenomena. Several journal articles on AI were extracted and analyzed using bibliometrics (citation and co-citation) and content analysis to uncover the salient themes. We first reviewed the emergent definition of AI and its relevant themes. Then, we presented the methodology and reported quantitative bibliometric and qualitative thematic analysis findings. Subsequently, we revealed recent trends, context, theory, and nomological network in the domain, followed by the main themes and clusters, such as anthropomorphism, theory-based works, methodological foundations, service robots, and employee and customer views on service robots, and their relations with AI in T&H. The research also offers aresearch agenda that outlines opportunities for future AI studies.

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旅游和酒店业如何使用人工智能？实证研究综述与未来研究议程

针对旅游业和酒店业(T&H)研究中对人工智能(AI)和服务机器人的兴趣日益浓厚，本研究对123篇文章进行了主题分析，以确定人工智能是如何定义的，以及哪些主题与这一现象最相关。我们提取了几篇关于人工智能的期刊文章，并使用文献计量学(引文和共被引)和内容分析来分析其中的突出主题。我们首先回顾了人工智能的新兴定义及其相关主题。然后，我们提出了方法，并报告了定量文献计量学和定性专题分析结果。随后，我们揭示了该领域的最新趋势、背景、理论和法则网络，随后是主要主题和集群，如拟人化、基于理论的工作、方法论基础、服务机器人、员工和客户对服务机器人的看法，以及它们与T&H中的人工智能的关系。该研究还提供了研究议程，概述了未来人工智能研究的机会。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.