Why does omni-channel allow retailers to foster supply chain resilience? Evidence from sequential mixed methods research

IF 4.5 3区管理学 Q1 MANAGEMENT

International Journal of Logistics Research and Applications Pub Date : 2022-12-19 DOI:10.1080/13675567.2022.2159350

Shaohua Song, Xianliang Shi, Elena Tappia, Guang Song, M. Melacini, T. Cheng

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Abstract

The omni-channel (OC) approach improves efficiency under normal conditions and fosters resilience when a crisis hits, e.g. COVID-19. We adopt the sequential mixed methods research to conduct a two-stage investigation to explore how OC retailers achieve supply chain resilience (SCR). In stage 1, three key capabilities of OC retailers to foster SCR are identified qualitatively, i.e. collaboration, flexibility, and redundancy, as well as the conceptual model is developed based on the dynamic capabilities view. In stage 2, the roles of key capabilities in fostering SCR in three phases, i.e. preparedness, responsiveness, and recovery, is quantitatively examined, by using partial least squares structural equation modelling to test the hypotheses based on a sample of 225 Chinese OC retailers. The findings indicate that flexibility and redundancy are more significant for responsiveness, whilst collaboration is more crucial for recovery, offering valuable insights for supporting retailers in OC transformation and in setting a capabilities portfolio to withstand supply chain disruptions.

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为什么全渠道能让零售商培养供应链弹性?来自顺序混合方法研究的证据

全渠道(OC)方法在正常情况下提高效率，并在COVID-19等危机来袭时增强抵御能力。本文采用序贯混合方法研究，对普通零售商如何实现供应链弹性进行了两阶段调查。在第1阶段，定性地确定了OC零售商培养SCR的三个关键能力，即协作能力、灵活性和冗余能力，并基于动态能力观点建立了概念模型。第二阶段，采用偏最小二乘结构方程模型，以225家中国零售企业为样本，定量分析了关键能力在准备、响应和恢复三个阶段中促进商品库存再生产的作用。研究结果表明，灵活性和冗余对于响应能力更为重要，而协作对于恢复更为重要，这为支持零售商进行OC转型和设置能力组合以抵御供应链中断提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Logistics Research and Applications MANAGEMENT-

CiteScore

13.70

自引率

9.10%

发文量

期刊介绍： International Journal of Logistics: Research & Applications publishes original and challenging work that has a clear applicability to the business world. As a result the journal concentrates on papers of an academic journal standard but aimed at the practitioner as much as the academic. High quality contributions are therefore welcomed from both academics and professionals working in the field of logistics and supply chain management. Papers should further our understanding of logistics and supply chain management and make a significant original contribution to knowledge. In this context the term "logistics" is taken in its broadest context as "the management of processes, flow of materials and associated information along the entire supply chain.