Ideal-Practice Entanglement: When Emergence Fails to Enrich the Deliberate Planning Model

IF 2.3 Q1 COMMUNICATION
Emma Christensen
{"title":"Ideal-Practice Entanglement: When Emergence Fails to Enrich the Deliberate Planning Model","authors":"Emma Christensen","doi":"10.1080/1553118X.2022.2074300","DOIUrl":null,"url":null,"abstract":"ABSTRACT Responsiveness to emergence is often depicted as key to successful communication. According to extant research, deliberate planning and emergence can become mutually enriching if agile strategizing is embraced. The transition towards such mindset, however, might prove more difficult to attain than extant research suggests. In this paper, I explore the perseverance of the deliberate planning model despite cases of emergence that question its usefulness. Drawing on theory of organizational reform practice, I discuss why recurrent discrepancies between deliberate models and strategizing practice might never lead practitioners to challenge such models. Specifically, the study argues that communication strategizing needs to be approached as a dialogic practice shaped not only by complementarity, but also by processes of competition and antagonism. The contribution of the paper is two-fold; it increases awareness that emergence does not necessarily lead practitioners to challenge the deliberate model and it provides a research agenda that can advance knowledge of the coexistence of the deliberate model and emergence.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/1553118X.2022.2074300","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

Abstract

ABSTRACT Responsiveness to emergence is often depicted as key to successful communication. According to extant research, deliberate planning and emergence can become mutually enriching if agile strategizing is embraced. The transition towards such mindset, however, might prove more difficult to attain than extant research suggests. In this paper, I explore the perseverance of the deliberate planning model despite cases of emergence that question its usefulness. Drawing on theory of organizational reform practice, I discuss why recurrent discrepancies between deliberate models and strategizing practice might never lead practitioners to challenge such models. Specifically, the study argues that communication strategizing needs to be approached as a dialogic practice shaped not only by complementarity, but also by processes of competition and antagonism. The contribution of the paper is two-fold; it increases awareness that emergence does not necessarily lead practitioners to challenge the deliberate model and it provides a research agenda that can advance knowledge of the coexistence of the deliberate model and emergence.
理想与实践的纠缠:当涌现无法丰富深思熟虑的计划模型时
摘要对突发事件的反应通常被描述为成功沟通的关键。根据现有的研究,如果采用敏捷战略,深思熟虑的计划和涌现可以相互丰富。然而,向这种心态的转变可能比现有研究表明的更难实现。在这篇论文中,我探讨了深思熟虑的规划模型的毅力,尽管出现了质疑其有用性的案例。根据组织改革实践的理论,我讨论了为什么深思熟虑的模式和战略制定实践之间反复出现的差异可能永远不会导致从业者挑战这些模式。具体而言,该研究认为,沟通策略需要被视为一种对话实践,不仅由互补性塑造,还由竞争和对抗过程塑造。论文的贡献有两个方面;它提高了人们的意识,即涌现并不一定会导致从业者挑战深思熟虑的模式,它提供了一个研究议程,可以促进人们对深思熟虑的模式和涌现共存的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
International Journal of Strategic Communication
International Journal of Strategic Communication Social Sciences-Sociology and Political Science
CiteScore
3.40
自引率
0.00%
发文量
39
期刊介绍: The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信