Diffusion of Innovation Elements that Influence the Adoption and Diffusion of Distance Education in Health

Abstract

The purpose of this study was to identify which elements in Rogers’ (2003) diffusion of innovation theory are more likely to influence the adoption and diffusion of distance education in health education. Researchers used Survey Monkey to disseminate an instrument to health education faculty and instructors currently employed by the health education and promotion departments listed in the AAHE directory (2011). Based on the results, it can be concluded that the likelihood of distance education adoption by health education faculty is dependent on the communication channels and characteristics of the innovation (distance education) elements of the diffusion of innovation theory.