The Relationship between Brand Attachment and Consumers' Emotional Well-Being

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2018-01-02 DOI:10.1080/15332667.2017.1391058

L. Aureliano-Silva, Suzane Strehlau, V. Strehlau

引用次数: 14

Abstract

ABSTRACT The purpose of the study was to examine the relationship between brand attachment and emotional well-being of consumers based on the need for personal image management and feelings of arrogant pride. A study of 107 consumers of the Calvin Klein brand was performed. Data were analyzed using the structural equations modeling technique. The results indicated a positive relationship between brand attachment and emotional well-being of consumers. A relationship was also identified between brand attachment, image management, and emotional well-being, and brand attachment and arrogant pride. No relationship was identified between arrogant pride and emotional well-being.

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品牌依恋与消费者情感幸福感的关系

摘要本研究旨在探讨基于个人形象管理需求和傲慢自豪感的消费者品牌依恋与情感幸福感之间的关系。对ck品牌的107名消费者进行了一项研究。采用结构方程建模技术对数据进行分析。结果表明，品牌依恋与消费者情感幸福感之间存在正相关关系。品牌依恋、形象管理和情感幸福感之间以及品牌依恋和傲慢之间也存在一定的关系。没有发现傲慢和情绪健康之间的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.