The intention of banks to adopt green banking in an emerging market: the employees’ perspective

Abstract

Abstract Green banking is a comparatively new development in the financial world. It is a form of banking that considers the social and environmental impacts of banking activities. Most studies on green banking focussed on customers, management, and other stakeholders without considering the perspective of employees, whose daily work is normally affected. To fill in the gap, the primary aim of this study is to assess factors affecting the intention of banks to adopt green banking from the perspective of employees. A questionnaire was used to collect data from 94 employees at selected banks in Koforidua, the eastern region of Ghana. Multiple regression was used to analyse the data. The study finds a significantly positive relationship between management support and intention of banks to adopt green banking. However, pressures from competitors and customers are found not to have a significant impact on banks’ intention to adopt green banking. While these results are unexpected and disappointing, they provide important insights in the context that changing initiatives from the perspective of common employees are internally driven instead of externally driven. This suggests the importance of management’s role in facilitating green banking initiatives.