Effects of Value-Belief-Norm Theory, ESG, and AI on Space Tourist Behavior for Sustainability With Three Types of Space Tourism

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-08-18 DOI:10.1177/00472875231191514

M. Kim, C. M. Hall, Ohbyung Kwon, Kwonsang Sohn

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引用次数: 1

Abstract

Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been undertaken on the sustainability of space tourism. Therefore, we aim to create and assess an extended value-beliefs-norms theory with environmental, social, and governance (ESG) factors, trust in artificial intelligence (AI), and the benefits of AI, in comparing three types of space tourism (Earth, suborbital, and orbital). To achieve the goals, multi-method analyses of 1,000 respondents were applied, including partial least squares-structural equation modeling, multi-group analysis, fuzzy-set Qualitative Comparative Analysis, and deep learning. Results revealed that the extended value-belief-norm model well explains space tourist behavior, ESG also has significant roles on the research model, and the three types have unique characteristics.

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价值信念规范理论、ESG和AI对三种类型空间旅游可持续性空间游客行为的影响

由于可重复使用的运载火箭彻底改变了进入太空的方式，太空旅游受到了政策和研究的极大关注。然而，这种增长是在对气候变化、排放和空间碎片的担忧的更广泛背景下发生的。虽然空间工业具有巨大的环境影响，但对空间旅游的可持续性进行的研究很少。因此，我们的目标是在比较三种类型的太空旅游(地球、亚轨道和轨道)时，创建和评估一个包含环境、社会和治理(ESG)因素、对人工智能(AI)的信任以及人工智能的好处的扩展价值信念规范理论。为了实现这一目标，我们对1000名受访者进行了多方法分析，包括偏最小二乘结构方程模型、多组分析、模糊集定性比较分析和深度学习。结果表明，扩展价值-信念-规范模型能很好地解释太空游客行为，ESG对研究模型也有显著作用，且三种模型各有特点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.