Exploring the Influence of Aggressive and Target-Framing Messages on Proenvironmental Behaviors

IF 4.6 1区文学 Q1 COMMUNICATION

Science Communication Pub Date : 2023-03-02 DOI:10.1177/10755470231153634

Shupei Yuan, Colin Kuehl

引用次数: 0

Abstract

As the tenor of climate change debates continues to intensify, it is critical to understand how shifts in style and target affect individuals’ proenvironmental behaviors. Using two online experiments, we investigated how these changes can violate expectations in ways that affect persuasive power. The results suggest that an aggressive style is likely to expectancy violation, which negatively affects individuals’ private- and public-sphere behavioral intentions. Differences in the framing of responsibility between individuals and institutions had limited impacts. The findings offer insights and practical implications for environmental communicators on how communication styles and framing affect efforts to shift climate change behaviors.

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探究攻击性信息和目标框架信息对环保行为的影响

随着气候变化辩论的基调不断加剧，理解风格和目标的转变如何影响个人的环保行为是至关重要的。通过两个在线实验，我们调查了这些变化是如何以影响说服力的方式违背预期的。结果表明，具有攻击性的风格可能会导致期望违背，从而对个体的私人领域和公共领域行为意图产生负面影响。个人和机构之间责任框架的差异影响有限。这些发现为环境传播者提供了关于沟通风格和框架如何影响改变气候变化行为的见解和实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Science Communication COMMUNICATION-

CiteScore

13.50

自引率

4.40%

发文量

期刊介绍： Science Communication is a prestigious journal that focuses on communication research. It is recognized globally for publishing top-quality manuscripts that demonstrate excellent theoretical frameworks and robust methodology. Our journal embraces a broad definition of science, encompassing not only the natural and physical sciences but also social science, technology, environment, engineering, and health. Regardless of the scientific area, effective communication is always the focal point of our investigations. Apart from theoretical and methodological rigor, we place great emphasis on the practical implications of scientific communication. Therefore, we expect all submitted manuscripts to address the real-world applications and significance of their research, alongside theoretical considerations. In summary, Science Communication is an internationally renowned journal dedicated to bridging the gap between science and society. By promoting effective communication in various scientific domains, we strive to engage readers with intriguing research that has tangible implications for the world around us.