Impact of financial brand values on firm profitability and firm value of Indian FMCG companies

IF 1.7 Q3 MANAGEMENT

IIMB Management Review Pub Date : 2022-12-01 DOI:10.1016/j.iimb.2023.01.001

N. Niyas, V. Kavida

引用次数: 2

Abstract

The research paper reviews literature on various brand valuation models and estimates FMCG companies' financial brand values using an appropriate financial brand valuation model in the Indian context. From 2009 to 2018, 26 BSE 500 FMCG companies were sampled. Financial brand value, prestige driver, loyalty driver, extension driver, return on assets, return on equity, stock price, and Tobin's Q were the main variables in the models. Brand value had a contemporaneous effect on stock prices, but its three-year time-lagged effect was negative. The findings have important practical implications for FMCG firms, investors, investment analysts and managers, the government, and policymakers.

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金融品牌价值对印度快速消费品企业盈利能力和企业价值的影响

研究论文回顾了各种品牌估值模型的文献，并在印度背景下使用适当的财务品牌估值模型来估计快速消费品公司的财务品牌价值。从2009年到2018年，对26家BSE 500强快速消费品公司进行了抽样调查。金融品牌价值、声望驱动、忠诚度驱动、延伸驱动、资产收益率、净资产收益率、股价和托宾Q值是模型中的主要变量。品牌价值对股价具有同期效应，但其三年滞后效应为负。研究结果对快速消费品公司、投资者、投资分析师和管理者、政府和政策制定者具有重要的实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

IIMB Management Review MANAGEMENT-

CiteScore

3.20

自引率

5.90%

发文量

审稿时长

68 days

期刊介绍： IIMB Management Review (IMR) is a quarterly journal brought out by the Indian Institute of Management Bangalore. Addressed to management practitioners, researchers and academics, IMR aims to engage rigorously with practices, concepts and ideas in the field of management, with an emphasis on providing managerial insights, in a reader friendly format. To this end IMR invites manuscripts that provide novel managerial insights in any of the core business functions. The manuscript should be rigorous, that is, the findings should be supported by either empirical data or a well-justified theoretical model, and well written. While these two requirements are necessary for acceptance, they do not guarantee acceptance. The sole criterion for publication is contribution to the extant management literature.Although all manuscripts are welcome, our special emphasis is on papers that focus on emerging economies throughout the world. Such papers may either improve our understanding of markets in such economies through novel analyses or build models by taking into account the special characteristics of such economies to provide guidance to managers.