On the nature, origins and outcomes of Over Featuring in the new product development process

IF 3.7 3区管理学 Q2 BUSINESS

Journal of Engineering and Technology Management Pub Date : 2022-04-01 DOI:10.1016/j.jengtecman.2022.101685

Giacomo Marzi

引用次数: 12

Abstract

Developing new products and services beyond what is required by the needs of users, market demand and the resources of companies ranks among the top 10 risks leading to new product development (NPD) failures. This study defines and refers to this multifaceted phenomenon as ‘Over Featuring’ (OVF) to group different forms of excessive product development, from scope creep to overspecification and feature creep. The classification and theoretical development of the various forms of OVF is proposed, also origins and adverse outcomes, such as feature fatigue, are explored. Stage-Gate and Agile approaches are discussed in the light of the OVF phenomenon.

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新产品开发过程中过度特征的性质、成因及后果

开发超出用户需求、市场需求和公司资源要求的新产品和服务是导致新产品开发(NPD)失败的十大风险之一。本研究将这种多方面的现象定义为“过度功能”(OVF)，并将不同形式的过度产品开发进行分类，从范围蔓延到过度规格和功能蔓延。提出了各种形式OVF的分类和理论发展，并探讨了OVF的起源和不良后果，如特征疲劳。根据OVF现象，讨论了阶段-门和敏捷方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Engineering and Technology Management 管理科学-工程：工业

CiteScore

8.00

自引率

6.20%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.