The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2020-06-16 DOI:10.1080/15332861.2020.1777028

Delonia O. Minor-Cooley, Rochelle Parks-Yancy

引用次数: 8

Abstract

Abstract The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.

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品牌的力量：个人品牌及其对求职属性的影响

摘要个人品牌的重要性在商业和消费的各个方面都很明显。从企业高管的社会消亡到大学生被停学，再到个人从默默无闻到网络巨星，品牌的力量是一个重要的职业因素。鉴于其重要性，个人品牌对早期职业专业人士就业能力的影响值得探索。本研究调查求职者的个人品牌及其对其就业前景的影响。这项研究考察了早期求职者和雇主的观点。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.