CYCLING TOURISM DESTINATION DEVELOPMENT FROM LOCAL STAKEHOLDERS’ PERSPECTIVE

Abstract

To determine the stakeholder perspective on different circumstances of cycling tourism destination development in the post- COVID-19 period, the survey method and a case study approach were implemented in obtaining stakeholder expert judgement. This paper acknowledges the recent academic and industry publications, and the current momentum in the EU (where post-COVID-19 recovery plans include raising the share of cycling), and discusses the primary research findings on cycling tourism development in this context. Primarily contributing to the body of knowledge on regional cycling tourism development in general the findings of this paper acknowledge the often-neglected local stakeholder perspective and indicate that stakeholders tend to focus more on internal (local) destination issues and relationships.