The invisible corset: Discipline, control and surveillance in contemporary yogawear

IF 0.3 0 HUMANITIES, MULTIDISCIPLINARY
Juliana Luna Mora, J. Berry
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引用次数: 2

Abstract

This article examines the ways in which contemporary yogawear brands contribute to the perpetuation of patriarchal social constructs around the female body and new modes of moral distinction, discipline, surveillance and social control. They do so by promoting an internally and externally self-monitored body. The yoga uniform and its symbolic ‘invisible corset’ respond to the social need to create similarity and sense of belonging whilst simultaneously creating status and class division. Yogawear poses a paradox as it concurrently empowers and controls the female body, signalling both austere and hedonistic, individual and collective values with a postfeminist sensibility. This article evaluates the idealized bodies of Lululemon Athletica and Aloyoga – the two leading global yogawear brands in the sportswear and fashion industries. Specifically analysing the interplay of gender, social class and race on social media, it examines how yogawear and the yoga uniform reinforce traditional, regulating and standardizing female body ideals validating certain body types and silencing others.
看不见的紧身胸衣:当代瑜伽服中的纪律、控制和监视
本文探讨了当代瑜伽服品牌对围绕女性身体的男权社会结构的延续以及道德区分、纪律、监督和社会控制的新模式的贡献。他们通过促进内部和外部自我监督的机构来做到这一点。瑜伽服及其象征性的“隐形紧身胸衣”回应了创造相似性和归属感的社会需求,同时创造了地位和阶级划分。瑜伽服构成了一个悖论,因为它同时赋予和控制着女性的身体,以一种后女权主义的感性来表达朴素和享乐,个人和集体的价值观。这篇文章评估了Lululemon Athletica和Aloyoga这两个在运动服装和时尚行业领先的全球瑜伽品牌的理想身材。具体分析了性别、社会阶层和种族在社交媒体上的相互作用,研究了瑜伽服和瑜伽服是如何强化传统的、规范和标准化女性身体理想的,验证了某些体型,并使其他体型沉默。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Film Fashion & Consumption
Film Fashion & Consumption HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.40
自引率
50.00%
发文量
6
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