A study of households’ intention towards solar panel installation case study: villagers of the northern regions of Iran

IF 2.4 Q3 ENVIRONMENTAL STUDIES

Environmental Sociology Pub Date : 2021-05-25 DOI:10.1080/23251042.2021.1927293

S. Karimzadeh, S. Salehi

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引用次数: 6

Abstract

ABSTRACT Taking into account the devastating consequences of greenhouse gas emissions and therefore shifting energy from fossil fuels into renewable resources to achieve low-carbon societies has become one of the greatest challenges of our world. As a high-rate energy consumption country and carbon-intensive economy, Iran with its immense sun-kissed lands is greatly prone to develop the renewables’ share in its energy consumption basket. By implementing an integrated analytical model based on Diffusion of Innovation theory (DOI) and Technology Acceptance Model (TAM) this study has investigated households’ intention to apply solar panel technology for residential consumption. A total of 462 completed questionnaires were collected among villagers of Mazandaran to validate the proposed hypotheses by using structural equation modeling. Overall, a designed model that included the variables of compatibility, relative advantage, perceived ease of use (PEOU) and perceived usefulness (PU) explained 23% of the variances of households’ intention. While the results also confirmed significant paths from perceived usefulness (PU) and perceived ease of use (PEOU) to installation intention, the study concluded that due to the weaknesses in communication channels, lack of appropriate energy culture and unprepared social structure, achieving the objectives of solar panel development is a premature target for the current context.

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家庭安装太阳能电池板意愿研究——以伊朗北部地区村民为例

考虑到温室气体排放的破坏性后果，因此将能源从化石燃料转向可再生资源以实现低碳社会已成为我们世界面临的最大挑战之一。作为一个高能耗国家和碳密集型经济体，伊朗拥有广阔的阳光普照的土地，非常倾向于发展可再生能源在其能源消费篮子中的份额。本研究运用基于创新扩散理论(DOI)和技术接受模型(TAM)的综合分析模型，考察了家庭将太阳能电池板技术应用于住宅消费的意愿。在Mazandaran村村民中共收集了462份问卷，采用结构方程模型验证了本文的假设。总体而言，一个包含兼容性、相对优势、感知易用性(PEOU)和感知有用性(PU)变量的设计模型解释了23%的家庭意向差异。虽然结果也证实了从感知有用性(PU)和感知易用性(PEOU)到安装意图的重要途径，但研究得出的结论是，由于沟通渠道的薄弱，缺乏适当的能源文化和未准备好的社会结构，实现太阳能电池板发展目标在当前背景下是一个过早的目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Sociology ENVIRONMENTAL STUDIES-

CiteScore

4.60

自引率

12.00%

发文量

期刊介绍： Environmental Sociology is dedicated to applying and advancing the sociological imagination in relation to a wide variety of environmental challenges, controversies and issues, at every level from the global to local, from ‘world culture’ to diverse local perspectives. As an international, peer-reviewed scholarly journal, Environmental Sociology aims to stretch the conceptual and theoretical boundaries of both environmental and mainstream sociology, to highlight the relevance of sociological research for environmental policy and management, to disseminate the results of sociological research, and to engage in productive dialogue and debate with other disciplines in the social, natural and ecological sciences. Contributions may utilize a variety of theoretical orientations including, but not restricted to: critical theory, cultural sociology, ecofeminism, ecological modernization, environmental justice, organizational sociology, political ecology, political economy, post-colonial studies, risk theory, social psychology, science and technology studies, globalization, world-systems analysis, and so on. Cross- and transdisciplinary contributions are welcome where they demonstrate a novel attempt to understand social-ecological relationships in a manner that engages with the core concerns of sociology in social relationships, institutions, practices and processes. All methodological approaches in the environmental social sciences – qualitative, quantitative, integrative, spatial, policy analysis, etc. – are welcomed. Environmental Sociology welcomes high-quality submissions from scholars around the world.