Towards a unified typology of digital communication technologies in international business: a tool for management and research

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Christopher Hazlehurst, M. Etter, K. Brouthers
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引用次数: 0

Abstract

Purpose Digital communication technologies have become ubiquitous for various firm processes related to international business (IB) and global strategy. However, IB and strategy scholars lack an encompassing and theory-based typology of these technologies that facilitates analysis and discussion of their uses and effects. Likewise, managers have a large choice of technologies at their disposal making it difficult to determine what technology to use in different IB areas. This paper aims to develop a typology of digital communication technologies based on the synchronicity and interactivity of these technologies and capture their fundamental social and temporal dimensions. This results in four ideal types: broadcasting, corresponding, aggregating and collaborating technologies. Design/methodology/approach This is a conceptual paper incorporating theoretical perspectives to theorize about four ideal types of digital communication technologies. A subsequent empirical test of this typology has been provided in the appendix. Findings The authors discuss how the typology might be applied in IB decisions and some of the contingencies that impact this choice. Building on that, the authors develop directions for future research to increase their understanding of the use of digital communication technologies to help improve IB functions. Overall, the authors suggest future research explores contingencies about where and when different types of digital communication technologies should be used. Finally, the authors provide implication of having a unified typology for both academics and managers. Originality/value The authors offer a robust framework for thinking about and capturing different types of digital communication technologies that can be applied by researchers and used by managers when making decisions related to IB. The authors also provide some initial testing of the typology with a three-country study design helping to determine its validity.
迈向国际商务中数字通信技术的统一类型:一种管理和研究工具
目的数字通信技术在与国际业务(IB)和全球战略相关的各种公司流程中无处不在。然而,IB和战略学者缺乏对这些技术的全面和基于理论的类型学,这有助于分析和讨论它们的用途和效果。同样,管理人员拥有大量可供选择的技术,这使得很难确定在不同的IB领域使用哪种技术。本文旨在基于数字通信技术的同步性和互动性,建立数字通信技术的类型学,并捕捉其基本的社会和时间维度。这导致了四种理想的类型:广播、对应、聚合和协作技术。设计/方法/方法这是一篇概念性论文,结合理论观点,对四种理想类型的数字通信技术进行理论化。附录中提供了对这一类型学的后续实证检验。研究结果作者讨论了类型学如何应用于IB决策,以及影响这种选择的一些偶然因素。在此基础上,作者为未来的研究制定了方向,以增加他们对使用数字通信技术来帮助改善IB功能的理解。总的来说,作者建议未来的研究将探讨在何时何地使用不同类型的数字通信技术的偶然性。最后,作者为学者和管理者提供了统一类型的含义。原创性/价值作者提供了一个强大的框架,用于思考和捕捉不同类型的数字通信技术,这些技术可以被研究人员应用,也可以被管理人员在做出与IB相关的决策时使用。作者还提供了一个三个国家的研究设计的类型学的一些初步测试,帮助确定其有效性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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