Price promotions, beneficiary framing, and mental accounting

IF 1.3 4区管理学 Q3 BUSINESS

Qme-Quantitative Marketing and Economics Pub Date : 2023-03-10 DOI:10.1007/s11129-023-09261-0

Geoffrey Fisher, Matthew McGranaghan, Jūra Liaukonytė, Kenneth C. Wilbur

引用次数: 0

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价格促销，受益人框架和心理会计

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来源期刊

Qme-Quantitative Marketing and Economics Multiple-

CiteScore

2.30

自引率

10.50%

发文量

期刊介绍： Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ