Smoking prevention with narrative messages. An experimental study on the joint effect of audience-character similarity and narrative voice.

IF 2.2 4区 医学 Q3 SUBSTANCE ABUSE
Juan-José Igartua, Laura Rodríguez-Contreras, María Marcos-Ramos, Beatriz González-de-Garay, Francisco Javier Frutos
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引用次数: 1

Abstract

This study focuses on smoking prevention using narrative messages. In particular, the role of two narrative attributes that can indirectly influence the intention to quit smoking, self-efficacy expectations and the perceived effectiveness of the preventive response were analysed. An experimental study was carried out (N = 680, 50% women and age range 18-55 years) with a 2 (narrative voice: first- vs. third-person message) x 2 (audience-protagonist similarity: low vs. high) between-subjects factorial design. Results showed that the optimal reception condition (first-person narrative with a highly similar protagonist to the audience) induced the highest levels of identification with the protagonist (a former smoker who described the process of quitting smoking and subsequent the improvements he has experienced). Mediational analyses showed that the optimal reception condition exerted significant indirect effects on the dependent variables, due to the increase in identification and reactance reduction. In addition, the optimal reception condition also exerted a significant indirect effect on the perceived effectiveness of the preventive response that was explained by stronger identification and weaker counterarguing. The present study opens an innovative line of research on the construction of narrative messages for smoking prevention. The relevance of the characteristics of these messages is highlighted in order to activate mediating processes that facilitate persuasion.

用叙事信息预防吸烟。受众角色相似度与叙事声音共同效应的实验研究。
本研究的重点是使用叙事信息来预防吸烟。特别地,两个叙事属性的作用,可以间接影响戒烟的意图,自我效能预期和预防反应的感知有效性进行了分析。一项实验研究(N = 680, 50%为女性,年龄在18-55岁之间)采用2(叙事声音:第一人称与第三人称信息)x 2(观众-主角相似性:低与高)受试者间因子设计。结果表明,最佳接收条件(第一人称叙事,主角与观众高度相似)诱导了对主角(描述戒烟过程和随后经历的改善的前吸烟者)的最高认同水平。中介分析表明,最佳接收条件对因变量有显著的间接影响,因为识别度增加,电抗降低。此外,最优接收条件也对预防反应的感知有效性产生了显著的间接影响,这可以通过更强的认同和更弱的反驳来解释。本研究为预防吸烟的叙事信息的构建开辟了一条创新的研究路线。强调这些信息特征的相关性是为了激活促进说服的调解过程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Adicciones
Adicciones SUBSTANCE ABUSE-
CiteScore
4.00
自引率
10.00%
发文量
36
审稿时长
>12 weeks
期刊介绍: Adicciones publica artículos originales sobre el tratamiento, la prevención, estudios básicos y descriptivos en el campo de las adicciones, como son las drogas ilegales, el alcohol, el tabaco o cualquier otra adicción, procedentes de distintas disciplinas (medicina, psicología, investigación básica, investigación social, etc.). Todos los artículos son seleccionados después de pasar un proceso de revisión anónimo hecho por expertos en ese tema.
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