Business strategies for hospital outreach programs.

J E Fantus
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Abstract

External customers have a choice in the laboratory they use for testing. They will select the one that best meets their needs and expectations. This article identifies 15 key strategies aimed at creating and maintaining a successful outreach program: 1) marketing must be a "top-down" commitment; 2) assess your market; 3) deploy a focused sales team; 4) develop competitive pricing strategies; 5) seek out managed care affiliations; 6) provide timely and appropriate testing services; 7) become a low-cost provider; 8) deploy a sophisticated laboratory information system; 9) develop customer-friendly billing; 10) provide convenient courier services; 11) establish a strategic patient service center network; 12) make it easy to contact you; 13) develop user-friendly requisition forms; 14) let the market know you're there; 15) know where you are headed.

医院外展项目的商业策略。
外部客户可以选择他们用于测试的实验室。他们会选择一个最能满足他们需求和期望的。本文确定了旨在创建和维持成功的推广计划的15个关键策略:1)营销必须是一个“自上而下”的承诺;2)评估你的市场;3)部署一个专注的销售团队;4)制定有竞争力的价格策略;5)寻找管理式医疗附属机构;6)提供及时、适当的检测服务;7)成为低成本供应商;8)部署先进的实验室信息系统;9)开发客户友好计费;10)提供便捷的快递服务;11)建立战略性患者服务中心网络;12)方便与您联系;13)开发用户友好的申请单;14)让市场知道你的存在;15)知道自己的前进方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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