Ready for the empowered consumer? Providers need retailer's attitude.

Abstract

The aging of baby boomers and the rise in popularity of the internet are creating a new kind of consumer who demands quality, service, and convenience from health care. To find out how to meet those demands, providers are beginning to benchmark with retail companies experienced in catering to consumers. Retailers can offer help for such processes as inpatient admitting, marketing, billing, sales, product development, and recruiting and retaining employees.