[The proportion affect in affective priming: replication and evaluation of a theoretical explanation].

Abstract

In the paradigm of the evaluative decision task, K. C. Klauer, C. Rossnagel and J. Musch (1997) have been able to show that in affective priming, contrary to semantic priming, a list context effect occurs already at a short SOA, whereas it does not occur at long SOAs. As a possible explanation of this surprising context effect at a short SOA, a matching mechanism was proposed. The theoretically important consistency proportion effect at an SOA of 0 ms could be replicated in an experiment with 40 participants. The results of a subsequent recognition test, however, suggest that the consistency proportion effect is not mediated by the supposed relatedness-checking mechanism. The Stroop paradigm may provide a better theoretical framework for the explanation of affective priming than the previously assumed analogy to semantic priming.