Mapping Intra-Destination Movement of Leisure Tourists at a Rural Lakeside Destination: Role of Transport Mode and Place of Accommodation

Abstract

Intra-destination tourism mobility is an essential issue for destinations, especially for car-dominant rural areas. This study focuses on a lakeside destination (i.e., Lake Balaton, Hungary). This empirical research mainly intends to (1) map intra-destination mobility patterns, (2) examine the roles of socio-demographics and trip patterns, and (3) identify intra-destination mobility networks by transport mode. On the basis of a quantitative survey administered to leisure travellers, intra-destination movements are measured. The results show that mobility paths are impacted by transport infrastructure availability as well as a small number of socio-demographics and trip patterns. Leisure tourism has demonstrated limited potential for sustainable transport solutions and has a limited combination of transport modes. With respect to the destinations visited, the study confirmed shore area dominance. This research contributes valuable insights for policy-makers, destination managers, and industry stakeholders seeking to promote responsible tourism practices.