Leveraging Data-Driven Insights to Improve the Health Experience for Patients Starting and Staying on Treatment.

Abstract

Patients face significant challenges throughout their treatment journey, including barriers to medication access and difficulties maintaining adherence. This industry insight presents an innovative shift from retrospective, reactive patient support to a proactive, real-time, data-driven model that enables precision engagement strategies delivering the right support at the right time. This work highlights how [Otsuka Precision Health] leverages its robust data platform to generate insights that inform individualized patient experiences. The core innovation lies in real-time integration of pharmacy claims, support cases, and payer information, which distinguishes this approach from traditional reactive support models. These insights empower Field Support Representatives to collaborate with patients and healthcare teams, to proactively improve access, adherence, and continuity of care. By addressing healthcare system complexities and patient challenges, Otsuka Precision Health Patient Services creates a more patient-centered model that streamlines treatment initiation and sustains adherence, ultimately enhancing health outcomes.