Decoding the premium: The effect of name fluency on NFT artwork valuation

IF 1.8 4区经济学 Q2 ECONOMICS

Economics Letters Pub Date : 2025-08-05 DOI:10.1016/j.econlet.2025.112540

Sehwon Kang, Hyelim Oh

引用次数: 0

Abstract

This paper examines how the fluency of an NFT’s title affects its market valuation. Leveraging sales data from Damien Hirst’s renowned NFT collection, The Currency, we find a positive association between name fluency and NFT price. Tokens with higher name fluency, measured by shorter titles and simpler syntax, achieve significantly higher prices. These findings extend heuristic-based theories in finance and economics by demonstrating that fluent cues influence investors’ valuations in the emerging blockchain-empowered NFT markets.

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解码溢价：名称流畅性对非功能性艺术作品估值的影响

本文考察了NFT标题的流畅性如何影响其市场估值。利用达米安·赫斯特（Damien Hirst）著名的NFT系列《货币》（The Currency）的销售数据，我们发现名字的流利程度与NFT价格之间存在正相关关系。名称流畅度较高的令牌（通过更短的标题和更简单的语法来衡量）的价格明显更高。这些发现通过证明流畅的线索影响新兴区块链授权的NFT市场中投资者的估值，扩展了金融和经济学中基于启发式的理论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Economics Letters ECONOMICS-

CiteScore

3.20

自引率

5.00%

发文量

348

审稿时长

30 days

期刊介绍： Many economists today are concerned by the proliferation of journals and the concomitant labyrinth of research to be conquered in order to reach the specific information they require. To combat this tendency, Economics Letters has been conceived and designed outside the realm of the traditional economics journal. As a Letters Journal, it consists of concise communications (letters) that provide a means of rapid and efficient dissemination of new results, models and methods in all fields of economic research.