{"title":"How to Maximize Success With Customer-Centric Marketing-Experience Board Members","authors":"Laura Patterson","doi":"10.1002/bl.30285","DOIUrl":null,"url":null,"abstract":"<p>Laura Patterson is president of VisionEdge Marketing, an Austin-based consulting firm that helps clients in the for-profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer-centric approach to their strategies and decision-making.</p>","PeriodicalId":100193,"journal":{"name":"Board Leadership","volume":"2025 200","pages":"1-8"},"PeriodicalIF":0.0000,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Board Leadership","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/bl.30285","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Laura Patterson is president of VisionEdge Marketing, an Austin-based consulting firm that helps clients in the for-profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer-centric approach to their strategies and decision-making.
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