Femininity compensation theory: The influence of multimodal feminine accommodations on guests' green choices

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-07-11 DOI:10.1016/j.ijhm.2025.104358

Kai-ni Xue, Hui Li

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Abstract

Engaging in pro-environmental behavior can yield positive emotional benefits, though it typically requires effort. We propose that the femininity of accommodations, which is characterized by gracefulness, sensitivity, sweetness, and tenderness, conveys warmth to compensate for guests' eco-friendly efforts and thus encourage environmentally conscious choices. Through four pretests, three main studies, and an analysis of alternative explanations, we demonstrate that multimodal femininity cultivates a domestic ambiance. This ambiance provides emotional benefits that offset the perceived efforts of eco-friendly actions, a mechanism we term the femininity compensation effect. Consequently, it increases environmentally conscious decisions. Additionally, the warmth associated with femininity fulfills guests' perceptions of control within accommodation settings, fostering psychological ownership and further promoting pro-environmental behaviors. Notably, this femininity compensation effect is stronger among guests engaged in hedonic (versus utilitarian) travel and among female (versus male) guests.

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女性补偿理论：多模式女性住宿对客人绿色选择的影响

参与环保行为可以产生积极的情感利益，尽管它通常需要努力。我们建议住宿的女性气质，其特点是优雅，敏感，甜蜜和温柔，传达温暖，以补偿客人的环保努力，从而鼓励环保意识的选择。通过四项前测、三项主要研究和对其他解释的分析，我们证明了多模态女性气质培养了一种家庭氛围。这种氛围提供了情感上的好处，抵消了环保行动的感知努力，我们称之为女性补偿效应的机制。因此，它增加了环保意识的决策。此外，与女性气质相关的温暖满足了客人在住宿环境中的控制感，培养了心理所有权，并进一步促进了环保行为。值得注意的是，这种女性补偿效应在享乐主义（相对于功利主义）旅行的客人和女性（相对于男性）客人中更强。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.