The entrepreneurial pitching process: A systematic review using topic modeling and future research agenda

IF 7.7 1区管理学 Q1 BUSINESS

Journal of Business Venturing Pub Date : 2025-06-24 DOI:10.1016/j.jbusvent.2025.106519

Jordan J. McSweeney , Kevin T. McSweeney , Thomas H. Allison , Aaron H. Anglin

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引用次数: 0

Abstract

Entrepreneurial pitching research has grown substantially over the last several decades. Despite this growth, prior research remains highly fragmented leaving us with a lack of conceptual clarity regarding what entrepreneurial pitching entails and how it unfolds over time. To address these issues, we conduct a systematic literature review of 173 articles examining entrepreneurial pitching from 2000 until 2024. Our review offers three important contributions to the entrepreneurship literature. First, we develop a process model of entrepreneurial pitching that provides a more holistic understanding of how entrepreneurial pitching unfolds over time by categorizing the 15 topics we identified into four stages: Pre-Pitch, Pitching, Post-Pitch, and Evaluation. Second, we leverage our review and integrative process model of entrepreneurial pitching to provide a roadmap to help guide future research. Third, we develop an integrative definition of entrepreneurial pitching that can conceptually anchor future studies.

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创业推销过程：使用主题模型和未来研究议程的系统回顾

在过去的几十年里，创业投资研究有了长足的发展。尽管有这种增长，但之前的研究仍然高度分散，使我们缺乏关于创业投资需要什么以及它如何随着时间的推移而展开的清晰概念。为了解决这些问题，我们对173篇研究2000年至2024年创业投资的文章进行了系统的文献综述。我们的综述为创业文献提供了三个重要贡献。首先，我们开发了一个创业投资过程模型，通过将我们确定的15个主题分为四个阶段：投资前、投资中、投资后和评估，该模型可以更全面地了解创业投资是如何随着时间的推移而展开的。其次，我们利用我们的评估和整合过程模型来提供一个路线图，以帮助指导未来的研究。第三，我们开发了一个创业投资的综合定义，可以在概念上锚定未来的研究。

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来源期刊

Journal of Business Venturing BUSINESS-

CiteScore

16.70

自引率

6.90%

发文量

审稿时长

77 days

期刊介绍： The Journal of Business Venturing: Entrepreneurship, Entrepreneurial Finance, Innovation and Regional Development serves as a scholarly platform for the exchange of valuable insights, theories, narratives, and interpretations related to entrepreneurship and its implications. With a focus on enriching the understanding of entrepreneurship in its various manifestations, the journal seeks to publish papers that (1) draw from the experiences of entrepreneurs, innovators, and their ecosystem; and (2) tackle issues relevant to scholars, educators, facilitators, and practitioners involved in entrepreneurship. Embracing diversity in approach, methodology, and disciplinary perspective, the journal encourages contributions that contribute to the advancement of knowledge in entrepreneurship and its associated domains.