Storytelling through social media: How organizations and leaders can support peacebuilding efforts

IF 7 3区管理学 Q1 BUSINESS

Business Horizons Pub Date : 2025-04-08 DOI:10.1016/j.bushor.2025.04.003

Gordon B. Schmidt , Aditya Simha

引用次数: 0

Abstract

In this article, we discuss how business for peace (B4P) organizations can help peacebuilding efforts by using storytelling principles and by harnessing social media. Storytelling can help stakeholders and the public to understand peace initiatives and to develop support for them. Social media offers a medium for sharing stories and even for engaging in cocreation with stakeholders related to messages of peace. We discuss the role of leaders of B4P organizations in peacebuilding, and we describe the various forms of narratives that can be utilized in social media storytelling. We next discuss four types of challenges and opportunities B4P organizations will face in using storytelling on social media to achieve peace. We conclude by discussing how best to meet those challenges and opportunities for successful peacebuilding on social media.

查看原文本刊更多论文

通过社交媒体讲故事：组织和领导人如何支持建设和平努力

在本文中，我们将讨论商业促进和平（B4P）组织如何通过讲故事原则和利用社交媒体来帮助建设和平的努力。讲故事可以帮助利益攸关方和公众了解和平倡议，并为其提供支持。社交媒体为分享故事，甚至与与和平信息有关的利益攸关方共同创造提供了媒介。我们讨论了B4P组织领导人在建设和平中的作用，并描述了可用于社交媒体叙事的各种叙事形式。接下来，我们将讨论B4P组织在使用社交媒体讲故事以实现和平时将面临的四种挑战和机遇。最后，我们将讨论如何最好地应对这些挑战和机遇，从而在社交媒体上成功建设和平。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Business Horizons BUSINESS-

CiteScore

17.70

自引率

5.40%

发文量

105

期刊介绍： Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.